Over 30 years of study in environmental surroundings (hunting), fractal research, and natural elements has reached a pinnacle and the result is our camo. Knowing wasn’t enough; application of what we have learned dissecting the woods to create a concealment pattern outside of the industry paradigm was the outcome. We know bigger, bolder, more contrasting elements and textures are crucial to disguising the most recognized silhouette on the planet, a human. Our three-dimensional aspect combined with the digital layout inside the pattern doesn’t allow you to homogenize as you walk away or sit high above in a stand, to put it simply, you don’t become a blob at a distance.